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Market globalisation,
more effective models of supply and
fulfilment, the strategic use of evermore
capable and available information
technologies (IT) and changing customer
expectations has transformed the business
environment. The proactive business
firms have restructured their entire
business model and the manner in which
they interact with this information
or digital economy.
The electronically altered approach
towards customers and suppliers and
the associated changes related to
the business infrastructure is referred
to as e-business. Governments,
the private and public sectors, the
media and the academic community -
all are heralding e-business as a
revolutionary means of conducting
business and facilitating relations
with customers and suppliers alike,
in global virtual communities and
open-ended organisational networks.
Consequently, the existing organisations
must focus on the new challenges,
opportunities and threats related
to e-business.
Opening of the Indian economy a decade
before has resulted in the exposure
of Indian companies not merely to
the global competition but to an entirely
new business environment of 'e-business'.
Earlier, most of the organizations
followed restrictive industrial policies
and non-customer-focused practices,
therefore, the new 'customer-delight'
driven and free-market oriented
business environment is shocking many
businesses - especially small and
medium-sized enterprises (SMEs). Many
of them are at a loss to perceive
this change and are continuing as
before, hoping that soon the business
will be as usual, while others are
almost at a loss in coping with it
in terms of new strategies and infrastructure.
Therefore, there is an acute need
for the Indian companies to have a
quick appraisal of the new business
environment and be able to formulate
necessary strategies and align their
business processes and infrastructure
accordingly to transform themselves
into an 'e-business' successfully.
Consequently, it is equally important
for the managers of these organisations
to understand the design, implementation
and management of these e-businesses,
and the challenges and opportunities,
which they offer. The course on E-Business:
Planning and Implementation has
been designed to serve this purpose.
In particular, the objectives of this
course are:
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