Supply
Chain Management
Module 1 -> Unit 1 -> Evolution of Supply Chain
Management |
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Reasons
for the Big Breakthrough in the Past 20 years |
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The breakthrough revolution
in the past 20 years is due to the following differences
in the attitude of companies and customers alike.
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| Reasons
for the Big Breakthrough in the Past
20 years |
| The
breakthrough revolution in the past
20 years is due to the differences in
the attitude of companies and customers
alike. |
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Earlier |
Today |
| Companies |
No
two companies at the same level of competition.
The main motive was to increase production.
Production differentiation very early and far from
customer.
Reaction approach of industries. |
Competition at all levels.
Main motive is customer service.
Product differentiated nearer the customer.
Action approach of industries. |
| Customer |
Customer did not care
about specifications.
Less market moving powers |
Customers demand
exact specifications.
More power devolved to the customer. |
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Take
a Quiz |
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This is an excerpt from
the study material. To access the entire set of study
material, enroll to the website www.develop.emacmillan.com/iitd
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